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Confidence, Worn Boldly.
This isn’t just a hoodie—it’s a mindset. Nestled quietly inside the neckline is a message for the wearer alone: “You Are the Competition.” It’s not about anyone else. It’s about showing up better, braver, bolder than yesterday.
Soft, warm, and built for the grind or the wind-down. A daily reminder that your only rival is who you were the day before.
